An exclusive launch is a term used to describe an event where something new or unique is introduced for the first time, and it's only available through one particular source. This could be a product, service, or idea that has not been made publicly available before, and it's being released in a limited capacity by its creator or producer. The term "exclusive" implies that there is some level of exclusivity attached to the launch - meaning only certain people have access to it initially. This could be because they are VIP customers, members of an exclusive club or group, or simply those who were lucky enough to receive an invitation to attend the event where the new product/service was introduced.